The Coffee Culture in the USA

 

In the United States, coffee is a cultural obsession. Brands with hundreds of locations, such as Dunkin' Donuts and Starbucks, dominates daily urban life in the United States.

Millions of white frothy cups with strongly stamped pink and orange labels bob around the streets during peak rush hour and on the train, especially in the morning (In the United States, 90% of coffee is consumed in the morning).

Coffee drive-ins are a lifeline for the rushing horde of heavily armored and inked construction workers. During their lunch hour, women and men in sharp business suits go to coffee cafes.

Students can relax on plush couches at coffee shops near campus from early afternoon to late at night. While monitoring roadbuilding sites on the highway, police officers grip coffee cups. In brief, coffee lovers can be found almost any place in the United States.

This mass-psychotic habit makes Americans identify Europe, above all, with automobiles that don't have cup holders (to an American, this is like selling the car without wheels) or with ridiculously small cups of coffee.

Coffee is now second only to oil as perhaps the most profitable (legally) traded commodity in the world, with a total transaction value of $70 billion. Surprisingly, just $6 billion reaches coffee-producing countries. The other $64 billion is generated as surplus value in the consuming countries.

Although global coffee consumption per capita is falling (in the United States alone, it has declined from 0.711 liters in 1960 to 0.237 liters now), global consumption is still growing substantially. Given that coffee contains either 1% (Arabica), 2% (Robusta), or 4.5 percent -5.1 percent (instant coffee) caffeine, the average American receives at least 200 to 300mg (the suggested maximum daily dose) of caffeine through coffee alone.

70% of the world's coffee production is grown by small farmers. They primarily raise two types of coffee beans: Arabica and Robusta. Around 20 million people worldwide rely only on coffee cultivation for a living.

Starbucks is a success story in the worlds of marketing and entrepreneurship. It's one of those 'excellence' stories presented as a case study in business school. It was founded in 1971, but it truly took off under Howard Schultz in 1985, and it now has 6,294 coffee shops. But what exactly constitutes its success? A big cup of coffee at Starbucks costs substantially more than one at Dunkin' Donuts: $2.69 against $3.40 at Starbucks.

However, while Dunkin' Donuts offers just a limited selection of tastes like as mocha, hazelnut, vanilla, caramel, and cinnamon, Starbucks provides luxury coffees as well as high-quality coffee dining with exceptional quality beans such as Bella Vista, Brazil and Costa Rica Ipanema Bourbon Mellow, Arabian Mocha Java, French Roast, Italian Roast, Ethiopia Sidamo and many more.

Coffee is a lifestyle in the United States that has risen to the top of the consumer society. Starbucks is more than simply another brand on the market; it is a social-political statement, a way of thinking about how you want to live, in other words, it is a culture. Starbucks is a Coca-Cola alternative that offers much more than just coffee: chocolate, ice cream, frappuccino, mugs with exotic graphics, live music, CD's, discounts on exhibitions, and even volunteer help.

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